Anything but
Typical Consulting
wellington, Florida + beyond
Known for her polished, people-first approach, Morgan helps brands, athletes, and organizations build meaningful partnerships, elevate their visibility, and execute initiatives that actually move the needle. Based in Wellington, Florida—the winter equestrian capital of the world—ABT Consulting is deeply rooted in the heart of the sport, while remaining highly mobile and available to travel wherever the industry calls.
Athlete & Sponsor Relations
Event Management
Public Relations
Fundraising & Marketing
Social Media Management
Brand Activations + Development
what we do
who we serve
ABT Consulting is partnered with a range of industries including equestrian sports, rodeo, nonprofit and philanthropy, polo, dressage, and western events.
A lifelong equestrian with deep, hands-on experience across multiple facets of the equine industry, Morgan Measey is known for creating impactful partnerships that resonate beyond the arena. She bridges tradition and modern marketing to help clients honor their heritage while expanding reach and relevance. With extensive experience in sponsor acquisition, event management, brand development, public relations, and content curation across the equestrian and western lifestyle,
Morgan cultivates relationships with equestrian and corporate sponsors, oversees contracts and partnership negotiations, and represents athletes in defining deliverables and brand expectations. She plans and executes events ranging from intimate gatherings to large-scale galas, managing venue sourcing, budgets, logistics, and on-site execution while ensuring each event aligns with brand identity. From event branding and sponsor activations to guest experience, social media management, and content creation, her work has contributed to securing over $500,000 in sponsorships and donations across events and organizations.
